November 06, 2016

Tracking cookies in real life

A few days ago, my wife and I were discussing about dhoti pants. And minutes later, I see ads popping up on my smartphone asking me to buy those online. I am sure many of us would have noticed that the smartphones listen to our conversations and present options to take that conversation further.

Not just your smartphone, your computer also tracks your moves on the internet using 'cookies'. These smart cookies tweak the content coming to you and show you relevant ads on the sites you browse. In case you have not noticed, there is usually a small disclaimer on each site informing you that cookies will be installed on your computer should you choose to continue browsing the site.

Some of these cookies are essential for managing your current login session while others like 'tracking cookies' are the ones that store your browsing history and patterns for future usage. This data is then used by corporations to show you content that is relevant to you. In other words, you are fed content similar to things that you are focusing on.

This also extends to social networks, where you are prompted with friend suggestions based on your profile, interests and the people you are already connected to.

So, the question that arises is - If an internet network built by humans can do all of these, why do we think the super network in the universe does not have these capabilities? It is said that what you focus on, grows. It is true, because the universe also has its cookies installed in our system. It feeds you a version of reality (content) that is similar to things that you are focusing on :-)

You notice certain things only after you have started focusing on it. For example, from the time I got actively involved in CSR activities, I have seen an increased coverage of CSR in the newspapers. During the same time, other people around me (colleagues, friends) do not recollect seeing any such trend. This concept has been elaborated in the movie 'The Secret'.

Many decades of experiments in Quantum Physics have now shown the smallest building blocks in the universe exist only as 'probability waves' and they turn into 'particles' the moment you observe it. It is proved that when you are not focusing on them, they move around like waves in an ocean. The moment you focus on them or try to sense them, they start behaving like small particles and move in straight lines/ defined paths.

Understanding this phenomenon is path-breaking. Reality is just a wave of probabilities and our focus on it condenses it into particles. So, watch your thoughts, watch your actions and watch the company you keep. All of these contribute to creating a personalized version of reality for you.

Can we delete these tracking cookies from our system? Definitely, yes! Like you clear the computer cache, you need to keep clearing your mind cache. Daily practice of breathing and meditation techniques surely helps in erasing the browsing history and patterns from your system :-)

You can learn more about the techniques from Art of Living here

(Images sourced from and